Not just a label (NJAL)

NJAL is the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion.

Set up in 2008 to infuse new life into the fashion system, NJAL has provided a critical platform for over 16,000 designers to date and has become an indispensable tool for the industry. The NJAL platform helps designers to gain exposure in the fashion industry at no cost, and finance their progression independently.

NJAL’s online shop has revolutionised fashion ecommerce, helping designers increase their earnings from wherever they are based in the world. Representing designers from more than 110 countries, NJAL reflects the modern face of fashion and supports thriving artists outside of the major fashion capitals. NJAL gives designers a platform where they can connect with a global audience and showcase their designs from anywhere in the world.

NJAL offers emerging talents extensive publicity and promotion, through its media channels, editorial features and interviews, newsletters, social media platforms, projects and partnerships around the world. NJAL’s extensive collaborations with fashion publications, global events and media have supported many designers to evolve into established international labels.

NJAL encourages designers to produce fashion that is sustainable, and supports local communities and artisanal craftsmanship. NJAL has pioneered a revolutionary approach to the fashion industry, outside of the tired existing systems that are detrimental to the growth and integrity of its designers.

The NJAL platform is built on open source software. NJAL is proud to pioneer a website development model that promotes collaboration, transparency, and shared innovation, and supports the idea that innovation is best done in an open way.